Humans are visual beings.
When something catches our eye, we are easily attracted to it.
Would you agree? (High-five if you do!)
That is why, when you post visual content on social media, you have the chance to capture your audience’s attention and begin actively interacting with them. With visuals, you can invite them to patronize your business, provide value to your audience, and even improve customer experience, among others. When leveraged properly, visuals can go a long way in boosting your sales, visibility, and customer engagement.
Six Visual Content Design Tips
That said, here are six visual content design tips to turbocharge your traffic on social media.
Let’s get to it.
1. Optimize With Keywords:
Over recent years, searches for visual content have increased by nearly 30 percent. That statistic tells you that visuals are profitable for interaction and brand visibility. They even make a killer content for link building to enhance your SEO.
To be ready for visual searches and boost your social media traffic, you need to optimize your images and videos with keywords. Your image and video description must include your target keywords and talk about what the visual is about.
Here’s how you do it on Facebook, for instance:
Upload your photo, hover on it, and click “Edit photo.”
The box above will appear with a set of options. Select “Alt text” and customize the automatically created alt text by clicking on “Override generated alt text.”
Insert here your target keywords so that when people search for images using those keywords, your visuals will appear, and they can link to your social media page.
2. Prompt Your Audience to Interact:
A terrific way to turbocharge your social media traffic is by prompting your audience to interact. Ask them a question, invite them to share their ideas, or let them customize your post and tag you.
Dove did so by asking a question:
To spur further interaction and give back to their users, they even made graphic designs of their tweets and posted the same question.
UNICEF took a different approach. It creates an image that users can take a screenshot of and customize with their answers.
Here’s how it looks like:
After users customize, they can post it with the hashtag #ENDviolence.
If you use this strategy, you can use hashtags or ask your audience to tag you so you can track the conversation and boost your visibility.
3. Credit Your Brand:
Crediting your brand on your visuals helps people attribute you and link back to your social media page when they share your content. Aside from your post with your hyperlinked profile name, you can credit your brand by integrating a watermark of your logo.
However, your logo on your visuals must be immediately recognizable. It should be well-designed — not to mention, accurately reflective of your brand. If you still don’t have a logo or you think you need a new one, consider finding the best graphic designer to do it for you.
You can find thousands of them online. For one, you can visit a reliable logo design platform like LogoMyWay, start a contest, and receive plenty of submissions to choose from.
When you then place your logo strategically on your visual, people can easily remember your brand as they share your content on social media.
Here’s an example by National Geographic:
Remember, your logo should not overshadow your visual. You should subtly integrate it so that it becomes a cohesive yet noticeable part of your artwork, like how Nat Geo did it.
4. Use The Right Dimensions:
Social media platforms vary in ideal sizes and dimensions when posting your visual content.
For instance, the best size for Facebook posts is 1200 x 900 pixels. For Instagram, it’s 1080 x 1080; Twitter 1024 x 512; and LinkedIn 1200 x 628.
Perhaps you’re wondering, Why do these dimensions even matter?
For one, your audience might see only a portion of your photo and get confused about what you’re trying to say. They can get the message wrong, or worse, miss it!
When that happens, you lose the opportunity to engage your audience and increase your traffic and sales.
Take a look at this Twitter post by Lindt Chocolate:
Lindt gives you ideas on how you can treat yourself, but you can’t fully appreciate and visualize that perfect retreat because what you see immediately is the wooden basket.
You still have to click the photo (if you want to) before you can start melting in your dreams of a Lindt vacation.
In contrast, Tostitos makes your mouth water when you see their salsa dish:
In one glimpse, Tostitos adequately shows you an appetizing dish you can make with their product, making you want to grab their salsa sauce this very minute.
In the same way, you need to make sure your audience can see the whole photo (or at least the highlights of it) in one glance.
When that happens, they can understand your message, instantly resonate with the emotions, and respond or interact with your brand.
5. Express Your CTAs in Graphics:
If you want your call-to-action to become even more compelling, present them in graphics.
Because visuals are natural eye-catchers, putting your CTAs, there can prompt your audience more powerfully to remember, respond, and share your post to invite others to participate.
Take a look at how the World Wildlife Fund (WWF) did it:
WWF invites and challenges its audience to help save the planet by eliminating food waste.
They wrote the CTA in boldface, uppercase, and readable letters with a supporting photo of leftover food in the background.
When designing your CTA image, make sure it’s large enough to catch your audience’s attention. Keep the text short and make it stand out.
6. Showcase Your Branding Consistently:
Showcasing your branding on your visuals attracts your audience to share and interact. It lets them know you better. After all, customers now interact with businesses to see if their values align with those of the company.
Consistent branding, though, is crucial, so you don’t confuse your audience about the brand they like and interact with. You can showcase your branding on your visual posts by using similar shades of color, typography, and style, among others.
Take a look at this example by Bliss:
To reflect their light, playful, and creative brand, Bliss uses pastel and similar shades of colors in most of their visual content. The font style they used is also not far out from their logo.
Styles in your photography and graphic design should be similar as well and reflective of your brand — whether it’s minimalist, wacky and colorful, elegant and formal, or others.
Visual content gives you plenty of opportunities to turbocharge your social media traffic.
However, you must use it strategically to engage your customers and enjoy the advantages to the optimum. There are many more design tips you can adopt, but I suggest you keep applying these six essentials and master them first. Then, you can explore more tips and add them to your list.
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